WhatsApp for Small Business
WhatsApp is a social messaging service for mobile devices that allows you to received and send messages, images, sounds and video clips to communicate with people in the phone’s contact list.
Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business. Local businesses can use WhatsApp as a communication tool to connect users in real time.
Facebook allows you to connect to your potential audience and WhatsApp takes that connection to the next level. WhatsApp offers a variety of features that can be used effectively to promote small businesses. These features are listed and explained briefly as follows:
WhatsApp is not limited to sending text messages to reach your target audience. It can be used to market products and services through text, audio, and video formats, so you can transfer an appropriate idea of your services and products to potential customers. You can also target your audience to WhatsApp broadcast features.
WhatsApp allows marketers to do group targeting and also allows groups to be created for similar interests and to start communicating with group users. It helps target clients with similar interests and requirements. It also increases the chance of becoming viral due to sharing the content of group participants in their contacts.
WhatsApp allows marketers to run innovative campaigns. You can ask your recipients to share their photos when using your products and services or to appear before your sign or store. In return, you can offer different coupons via WhatsApp. It allows you to expand your database through related contacts and increase your business.
WhatsApp Customer Support:
Because of its wider scope, WhatsApp can also be a very useful tool for customer support. Your customer would like to contact you through WhatsApp instead of calling your support number or e-mail. You can solve customer problems or provide information and advice on the product or service via this support.
The above features allow small traders to promote their business with great ease through WhatsApp. These features are advanced marketing tools for marketing companies.
Local Business and WhatsApp
An activity or business that provides services in a particular geographic area is called a local business. The term Local Activity is also used to specify a deductible in a given region. If you run your business in a local area, consider adding WhatsApp to your marketing promotion tool to increase your campaign’s performance and revenue.
WhatsApp is an excellent tool for sending free text messages, videos and sound clips. And it works on all platforms of smartphones like Android, iOS, Windows, Symbian, and BlackBerry etc.
Here are some reasons why you should include WhatsApp marketing in your advertising strategy –
Advertise your products:
WhatsApp is the new way to send text messages to your family and friends. But you can also use it as an advertising tool. You can market your products on a WhatsApp group or on an individual user. This marketing tool is the best way to establish individual communication with your customers. There is less to send and receive restrictions than SMS and e-mail.
But be aware that you will not send messages to anyone and make sure to target customers on your contact list because people hate messages from unidentified people/companies.
Local traders and companies can send free text, images, audio, and video. WhatsApp uses only Internet data to send messages. In the first year, WhatsApp is free for all users, including businesses, but by the end of the first year, each user must pay a minimum annual subscription of $ 0.99 per year. So there are no hidden fees, and cheaper than other online channels.
Most users do not like communication groups because they receive messages every time members of the group send messages. But that does not mean you can not use WhatsApp to send advertisements, banners, and videos to individual users. Personal messages help you build a strong relationship with your customers.
Local businesses and marketing specialists can ask their customers to provide feedback via WhatsApp’s message capabilities. Ask them to send questions via WhatsApp and answer them as soon as possible. Solve your problems about your product and services with your time and create your own confidence.